Developing consumer-based brand equity via social mediaŠirok, Jaka (Avtor) Zalaznik, Maja (Mentor) marketingbrandsimagevaluessocial networkssuccessresearchanalysis[J. Širok]20212021-10-30 05:57:42Magistrsko delo/naloga132592UDK: 339.138COBISS_ID: 78049027sl