Ad personalization and the privacy paradox in data-driven marketing communication strategiesJovanovska, Maja (Avtor) Kralj, Maja (Avtor) Jarm, Nejc (Avtor) Žabkar, Vesna (Mentor) marketingbusiness communicationadvertisingpersonalityprivacymarketing strategyresearchanalysis[M. Jovanovska20202021-09-02 04:29:23Magistrsko delo/naloga129322UDK: 339.138COBISS_ID: 50893571sl