The phenomenon of programmatic advertising and audience targetingLenček, Neli (Avtor) Žabkar, Vesna (Mentor) marketingelectronic marketinginformation technologygoalmarketconsumercomparative advantagesresearchdataanalysis[N. Lenček]20192021-02-06 03:41:25Magistrsko delo/naloga124614UDK: 659.1COBISS_ID: 25164774sl