Effect of discount price framing on consumer buying behaviourHumek, Lara (Avtor) Žabkar, Vesna (Mentor) marketingconsumer behaviourpurchasingdecision makingpricesales discountresearchanalysis[L. Humek]20202020-12-15 07:37:31Magistrsko delo/naloga122882UDK: 339.138COBISS_ID: 29704451sl