The impact of celebrity endorsement on consumer brand quality perception of sporting goodsVidoni, Janža (Avtor) Žabkar, Vesna (Mentor) marketingsportsproductsbrandsimagequalityresearchanalysis[J. Vidoni]20202020-12-14 16:08:19Magistrsko delo/naloga122673UDK: 339.138COBISS_ID: 39572739sl