The development of integrated digital marketing strategy and identification of key touchpointsHabot, Maruša (Avtor) Mušič, Nika (Avtor) Pfajfar, Gregor (Mentor) marketingmarketing strategypurchasingdecision makingbrandselectronic marketing[M. Habot20182019-03-29 04:19:13Magistrsko delo/naloga107299UDK: 339.138COBISS_ID: 24995046sl