Impact of innovation on consumer's brand perceptionBenčina, Živa (Avtor) Burja, Teja (Avtor) Žabkar, Vesna (Mentor) marketingbrandsinnovationsvaluationconsumerconsumer behaviourresearchanalysis[Ž. Benčina20182018-12-07 03:04:20Magistrsko delo/naloga105645UDK: 366COBISS_ID: 24845030sl