Comparing the impact of content vs. traditional marketing on consumer attitudeČargonja, Lena (Avtor) Pfajfar, Gregor (Mentor) marketingconsumer behaviourconsumer psychologymarketing strategyadvertisingbusiness communicationtrendsanalysis[L. Čargonja]20172018-03-23 03:23:32Magistrsko delo/naloga100415UDK: 339.138COBISS_ID: 24248294sl