<?xml version="1.0"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"><rdf:Description rdf:about="https://repozitorij.uni-lj.si/IzpisGradiva.php?id=80363"><dc:title>The impact of guerrilla vs. traditional marketing communication on consumer attitudes</dc:title><dc:creator>Jankovska,	Ana	(Avtor)
	</dc:creator><dc:creator>Žabkar,	Vesna	(Mentor)
	</dc:creator><dc:subject>trženje</dc:subject><dc:subject>poslovno komuniciranje</dc:subject><dc:subject>oglaševanje</dc:subject><dc:subject>oglas</dc:subject><dc:subject>tipi</dc:subject><dc:subject>vedenje potrošnikov</dc:subject><dc:subject>raziskave</dc:subject><dc:subject>komparacije</dc:subject><dc:subject>marketing</dc:subject><dc:subject>business communication</dc:subject><dc:subject>advertising</dc:subject><dc:subject>advertisement</dc:subject><dc:subject>types</dc:subject><dc:subject>consumer behaviour</dc:subject><dc:subject>research</dc:subject><dc:subject>comparisons</dc:subject><dc:subject/><dc:publisher>[A. Jankovska]</dc:publisher><dc:date>2015</dc:date><dc:date>2016-02-23 05:17:20</dc:date><dc:type>Magistrsko delo/naloga</dc:type><dc:identifier>80363</dc:identifier><dc:language>sl</dc:language></rdf:Description></rdf:RDF>