<?xml version="1.0"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"><rdf:Description rdf:about="https://repozitorij.uni-lj.si/IzpisGradiva.php?id=177464"><dc:title>The role of digital marketing communications in building brand equity</dc:title><dc:creator>Pavčič,	Domen	(Avtor)
	</dc:creator><dc:creator>Kos Koklič,	Mateja	(Mentor)
	</dc:creator><dc:creator>Berk,	Aleš	(Član komisije za zagovor)
	</dc:creator><dc:creator>Čater,	Barbara	(Član komisije za zagovor)
	</dc:creator><dc:subject>marketing</dc:subject><dc:subject>electronic marketing</dc:subject><dc:subject>brands</dc:subject><dc:subject>value</dc:subject><dc:subject>social networks</dc:subject><dc:subject>influencers</dc:subject><dc:subject>artificial intelligence</dc:subject><dc:subject>personalization</dc:subject><dc:publisher>D. Pavčič</dc:publisher><dc:date>2025</dc:date><dc:date>2025-12-23 13:38:04</dc:date><dc:type>Magistrsko delo/naloga</dc:type><dc:identifier>177464</dc:identifier><dc:language>sl</dc:language></rdf:Description></rdf:RDF>