Exploring enablers and barriers to Willingness-to-Work (WTW) as a crowdshipperBajec, Patricija (Avtor) Tuljak Suban, Danijela (Avtor) Slapnik, Veronika (Avtor) last-mile crowdshippingcrowdshipperwillingness to workbarriersenablersquantitative analysisDespite receiving significant attention from academia and professionals, last-mile crowdshipping remains in its early growth stage. One contributing factor is the limited depth of research on the preferences and motivations of both crowdshippers and shipment owners, as well as the challenge of establishing a critical mass of participants from both groups. This study addresses this gap by focusing on the Willingness-to-Work (WTW) aspect of crowdshipping and investigates the significance of wide range of still unexplored barriers and enablers across four distinct groups of crowdshippers: retired or partially retired; employed or self-employed; unemployed; and students. To gather insight, an online survey was conducted in Slovenia, involving 432 participants representing diverse potential crowdshippers. The findings indicate a partial overlap of enablers and barriers between the employed/self-employed and retired/partially retired as well as among students and the unemployed. Nevertheless, the research revealed that the differences between the four groups are too substantial to suggest a one-size-fits-all solution. Overall, this research highlights the need for tailored approaches when offering crowdshipping solutions to different crowdshipper groups. By considering the unique characteristics and preferences of each group, policymakers, crowdshipping platform providers and crowdshipping providers can develop more effective tailored solutions and services to foster the WTW as crowdshippers and the growth of last-mile crowdshipping.20242025-12-16 13:24:03Članek v reviji176955sl