The role of demographic changes and digitalization in eco-innovations and their effects on the growth of companiesAuer Antončič, Jasna (Avtor) Hojnik, Jana (Avtor) Ruzzier, Mitja (Avtor) Konečnik Ruzzier, Maja (Avtor) Soltwisch, Brandon William (Avtor) growing companydigitalizationinnovationsdemographic structureseco-innovationdemographic changesgrowthSloveniaThis research explores the role of demographic changes and digitalization in fostering eco- innovations and their subsequent effects on company growth. Employing a quantitative approach, the study investigates how shifts in demographics and the adoption of digital technologies influence eco-innovative practices across companies. The findings reveal that demographic changes are driving the adoption of various eco-innovations, which indirectly contributes to company growth. Additionally, digitalization shows a significant positive relationship with organizational eco-innovations, but its impact on product and process innovations is less pronounced. These results underscore the importance of both demographic factors and strategic digitalization in promoting eco-innovations that yield environmental and economic benefits. This research addresses a crucial gap in the existing literature by uncovering how demographic and digital changes influence eco-innovation and growth, specifically within the context of Slovenian enterprises.20242025-07-03 14:54:36Članek v reviji170324sl