Web Application for Monitoring the Effectiveness of PromotionsSTOJKOVSKI, BORISLAV (Avtor) Možina, Martin (Mentor) dashboarddifference in differences (DID)A/B testingpromotion evaluationThe aim of this thesis is to develop an interactive web application that allows analysis and evaluation of a promotion. Promotion is a type of marketing activity where customers are informed that they can get certain products at a discounted price. The application should provide insights about the outcome of the promotion, which can be used to optimise the next promotion. It should be simple and intuitive to use. We decided to develop a custom solution instead of using a business intelligence tool because the necessary analyses could not be done using a business intelligence tool. The application is developed using the Python ecosystem. We have data on retail sales before and during a promotion. Two different methods are used to evaluate the promotion, which lead to different results. We compare the methods and discuss why they lead to different results and which results we think are more accurate in our case.20212021-09-10 18:00:19Diplomsko delo/naloga130174sl