Participatory design methodologies for multimedia solutionsŠKRJANC, REBEKA (Avtor) Stojmenova Duh, Emilija (Mentor) C. Heiser , M.A., MBA, David (Komentor) participatory designcooperative designuser involvementparticipatory design methodologiesuser experienceParticipatory design, also known as “co-creation”, “co-design”, or “cooperative design” is a modern practice which brings customers into the heart of the design process. It uses techniques that are important to both initial discovery and all the following phases of a project. Those techniques encourage the end-users of a product, service, or experience to take part in co-designing solutions for themselves. Today’s organizations are struggling to reap the full value of human-centered design. The practice which design teams usually use is to limit the interactions with customers to the first few research stages and the last evaluation stage. All remaining phases are left to the internal design team. Organizations today agree that this is not a good practice. By this approach, they tend to miss some important ideas users could give them. Those ideas often end up being the most valuable customer-centered solutions. When seeking new insights about a product's user experience, it is very important to understand how users would solve a challenge they face directly. This gives the design team valuable information, telling them which aspects of the project need the most attention. The ideas that users give as feedback are valuable and can often take the whole project to the next level. The product can reach its fullest potential when organizations move past the challenge of designing for them and begin designing with them. That is when they find the outcomes are more innovative and customer-centered. [1] Within this work, I wanted to know in which ways participatory design can be implemented in our design process and how we can make sure to get the most out of it. In the early stages of my research, I discovered there are many different methodologies that all have their characteristics and possible implementations. In the first chapter of this thesis, I describe different project phases and their characteristics. In the remaining chapters, I break down some of the most well-known participatory design methodologies: - Crowdsourcing - The World Cafe - Brainstorming - Prototyping - Behavioral mapping - User interviews - The Five Whys I will provide a detailed description of all seven methodologies and list their pros and cons. I will also provide relevant case studies that will help us understand different implementations in the real case scenario. When describing each methodology, I will also explain in which project phase we most commonly use it. My thesis was written during my research work in LTFE. I was participating in the LiveRur project – Living Lab research concept in Rural Areas.20202020-06-11 12:30:01Diplomsko delo116803sl