TODOROVIĆ, Grega in TROBEC, Anja, 2017, Measurement of marketing performance and marketing strategy in Slovenian companies : master’s thesis [na spletu]. Magistrsko delo. Ljubljana : G. Todorović. [Dostopano 2 maj 2025]. Pridobljeno s: http://www.cek.ef.uni-lj.si/magister/trobec2442-B.pdf