The purpose of this thesis was to design and produce a booklet and a leaflet for the newly
established hotel in Ljubljana. The theoretical part begins with the definition of the booklet and
its comparison with the book. It continues with a rough description of the procedures for making
these types of printed material. Working with the booklet on the brochure printing machine is
roughly described. Also presented are a print bookbinding, half folding and assembling.
Because we are dealing with the printed materials, paper types and possible printing techniques
are also presented. The theoretical part ends with an overview of the booklets distribution in
relation to the brochuring type, with the binding and purpose of the brochure. The experimental
part describes the workflow for the creation of the booklets and leaflets. It begins with a review
of the hotel, their existing printed material and identifying features and elements of the
corporate identity. Then, the sample for the determination of the brochure’s format is prepared.
After extracting the elements from CI, defining the format and the content the process of
designing of the booklet and leaflets is presented. The design begins with the formation of the
grid and continues with a description and explanation of each page of the booklet. The
variations of the grid depending on the adequacy to the content is also described. It is also
describes how the design is adapted according to the content and vice versa. After that, a
description of the leaflet design process follows. The chapter ends with the description of the
selection of the appropriate paper for printing.
|
