Nevidna povezava ugleda države in podjetij

Jančič, Zlatko (avtor)

The article deals with the phenomenon of country's image and its influence on the images of domestic companies. It is stated that image, reputation and identities are invisibly implied in the people's, organizations' as well as countries' behavior. In order to understand the interdependence of country's and companies' reputation, it is important to take into account the concepts of the state's and company's origin, since they offer the answers regarding the successfulness in international exchange. Finally, we analyze the neutral or endorsed image of Slovenia, being a young country in transition. We pose the question whether such image leads us towards the poverty chain or towards the wealth chain.

• Jezik: Slovenski jezik
• Ključne besede: image, identiteta, tržno komuniciranje, neučinkovitost, ekonomska uspešnost, podjetja, strategija, Republika Slovenija
• Vrsta gradiva: Delo ni kategorizirano
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: FDV - Fakulteta za družbene vede
• Založnik: Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani
• Leto izida: 1998
• Št. strani: Str. 1028-1041
• Številčenje: Let. 35, št. 6
• PID: 20.500.12556/RUL-64679
• UDK: 339.13
• ISSN pri članku: 0040-3598
• COBISS.SI-ID: 18913117
• Datum objave v RUL: 10.07.2015

Gradivo je del revije

• Naslov: Teorija in praksa : revija za družbena vprašanja
• Skrajšan naslov: Teor. praksa
• Založnik: Fakulteta za družbene vede
• ISSN: 0040-3598
• COBISS.SI-ID: 763652

Sekundarni jezik

• Jezik: Neznan jezik
• Ključne besede: image, identity, marketing, ineffectiveness, economic successfulness, enterprise, strategy, Republic Slovenia