The article problematizes the idea of united European cultural space after 1989, symbolically represented in apparent coincidence of East-European historical contents with market models of West-European economical logic. On the basis of selective assortment and interpretation of visual practices (film, advertisements and cultural symbols) as political and cultural ideas of representation the authoress advocates the thesis about the continuative perception of "the otherness" between West and East Europeans. The presence of the so-called symbolical (metaphorical) iron curtain between Western and Eastern Europe is illustrated by the case study of Germany and its split of identity after the fall of the Berlin wall. Critical approach to the concept of intercultural communication is according to the authoress prerequisite for the construction of the united Europe as an open, diversified and vital entity.
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