The thesis examines the art exhibition as a medium and the impact of its photographic and video documentation on the viewer’s perception. The research aimed to analyze how electronic media reshape the experience of the exhibition space and how technical and aesthetic decisions influence the perception of artworks.
In the experimental part, the art exhibition Modri planet (Blue Planet) at the Ivan Hribar Cultural Centre in Trzin was documented. The documentation also includes an interview conducted in both the exhibition space and a photographic studio. A combination of video and photographic equipment was used, including the Blackmagic Pocket Cinema Camera 4K digital camera and the Nikon Z6 II, Sony A6400, and Canon EOS 200D cameras. The process included planning the recording, selecting shots, setting technical parameters (aperture, shutter speed, ISO sensitivity), recording the interview, and post-production using DaVinci Resolve and Adobe Lightroom. Particular emphasis was placed on editing, rhythm, the use of additional (B-roll) footage, and the integration of visual and audio material.
The following research hypotheses were formulated:
- Different production approaches significantly influence the presentation of the artist and her work, enabling the creation of a coherent, unified video product.
- The choice of filming location significantly affects the visual presentation of artworks and the overall perception of the exhibition in video documentation.
- Lighting conditions and choices significantly influence the quality of visual recordings and the perception of colours, textures, and artworks' atmospheres.
The results showed that video, as a medium, significantly influences perceptions of an exhibition. A linear narrative structure, supported by an interview and additional footage, enables a better understanding of the artwork and the creative process, while also guiding and structuring the viewer’s experience. It was found that technical decisions, such as the choice of framing, lighting, lens, and editing rhythm, play an important role in the interpretation of the exhibition space.
The research demonstrated that exhibition documentation does not represent a neutral record, but rather an authorial interpretation that creates a new mediated experience. Electronic media increase the accessibility and longevity of exhibitions while simultaneously reshaping their perception.
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