The aim of this bachelor's thesis is to examine generative artificial intelligence (AI) as a tool for graphic design. The theoretical part presents the history of generative AI, its contribution to the creative industries, and the ways in which people perceive and understand the creative industries, particularly in the context of AI and computer-based design, as explored by one of the pioneers of this approach. The practical part investigates the process of generating content with artificial intelligence, its comparative advantages and limitations, and the design process of a publication that presents and analyzes the generated content.
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