The aim of this master’s thesis is to analyze the design of the temporary exhibition and the visual identity of the exhibition Stories of steljniki: The interweaving of common bracken, animals and humans, which I designed in collaboration with the Slovenian Ethnographic Museum in Ljubljana. I approached this by reviewing and analyzing ethnographic exhibitions in Slovenia and identifying design challenges and best practices. In this research, I examine the design process, analyze design decisions, and evaluate the effectiveness of visual elements and the exhibition layout. The result of the analysis is a deeper understanding of the exhibition design process, my own role as an exhibition designer and graphic designer, and the relationships with all project stakeholders (curator, author–researcher, technical staff, viewers, etc.), with the aim of improving my future professional design practice.
During the planning phase, I tested and presented the exhibition design using sketches and a spatial layout model. In parallel, I developed the exhibition’s visual identity, striving to move beyond the conventional frameworks of exhibition design on the theme of nature.
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