The purpose of this thesis was to explore the capabilities and limitations of generative artificial intelligence (AI) in creating vector graphics and to determine how users recognize and evaluate AI-generated graphics compared to works created by graphic designers. Special attention was given to examining whether AI can already effectively replace the work of graphic designers or certain stages of the design process.
In the experimental part, we used the text-to-vector graphic function in Adobe Illustrator (version 28.7.1) to generate vector graphics from various textual prompts and additional settings (reference style, effects, color, and color tone). As an additional research method, we conducted a survey on the website 1ka.si to examine how users perceive differences between AI-generated graphics and those created by future graphic designers Nina Starman Gombač, Laura Vitežnik, Anika Živec, and Tara Baumgarten. For this purpose, we used a Nitro ANV15-41 laptop.
The survey results showed that average users often notice differences between AI-generated graphics and those produced by designers. The most important criteria participants relied on were the graphic's shape, level of detail, and realism. Experiments with different functions revealed that AI encounters the greatest difficulty with complex, multi-layered prompts, where the results often diverge from expectations.
We conclude that AI can be a useful tool in the design process, especially for quickly generating conceptual proposals or assisting with visualization. Nevertheless, human creativity and graphic designers' expertise remain essential for achieving high-quality, contextually appropriate outcomes.
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