This Master's thesis addresses the question of promoting the green transition in the Slovenian cultural and creative sector. It is based on the premise that this sector plays an important role in implementing sustainable practices and fostering social change. The theoretical part introduces the key concepts of sustainability, green transition, and greenwashing, and places them in the context of cultural policies and cultural production. The thesis explores how cultural policies in Slovenia address environmental challenges and fulfil the commitments of the European Union, particularly within transnational initiatives such as the European Green Deal and in alignment with the Sustainable Development Goals. The main objective is to analyse the integration of sustainability principles into the support mechanisms for the cultural and creative sector in Slovenia. The research employs a qualitative methodology, including a case study of the Center for Creativity platform, an analysis of relevant policy documents, and selected examples of good practice. The findings indicate that sustainability principles are already reflected in support policies, but often without systematic impact monitoring or criteria for evaluating their effectiveness. The risk of greenwashing remains a pressing issue, as it can undermine the legitimacy of green policies. The thesis concludes with proposals for improving existing approaches.
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