This master's thesis examines the impact of social platforms on young people's everyday lives in the digital age. The thesis starts from the premise that digital technologies are radically transforming young people's everyday practices, with exposure to the natural environment gradually declining. Through a quantitative survey of rural and urban primary school students, the research examines how digital platforms structure young people's leisure time, social interactions and self-image formation. The analysis of the data collected shows that there are no major differences between young people from urban and rural backgrounds, indicating a high degree of universalisation of digital practices. The results confirm that social platforms are deeply intertwined with young people's everyday lives and have a significant impact on the organisation of leisure time, school commitments and the experience of social relationships. Despite the high level of digital presence, the study also identifies the presence of a conscious effort by young people to stay in touch with nature and the need for digital balance. The work contributes to the understanding of contemporary adolescence in the context of deep mediatisation and opens space for further research in the areas of digital literacy, self-regulation and critical reflection on the use of technologies.
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