The master's thesis analyzes the role of social media, particularly Instagram, in constructing discourse on the Israeli-Palestinian conflict, with a focus on the most recent war in Gaza. The theoretical framework includes discourse theory, multimodal analysis, and an understanding of media as instruments of power that, through their selectivity and architecture, significantly shape which meanings dominate public space. The research focuses on influencers Motaz Azaiza and Bisan Owda, and qualitatively examines six posts from May 2025 that received the highest number of likes, as these reflect the strongest affective response from followers and, consequently, the greatest potential engagement in discourse formation. Through a combination of critical discourse analysis and multimodal analysis, the study reveals how these posts construct representations of violence, suffering, and resistance. The findings show that Instagram’s emotional and visual architecture enables the emergence of alternative narratives, while simultaneously imposing architectural limitations that restrict the diversity of responses and the visibility of certain content. The two influencers act as citizen journalists in the digital space, documenting the humanitarian crisis while simultaneously articulating political resistance. The research sheds light on discursive struggles over meaning in times of war and highlights the power of marginalized voices that, despite the limitations of the platform, engage in political articulation through digital media.
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