In this thesis, I explore the phenomenon of memes and their reflection of value decline in contemporary society. In doing so, I examine the concept of mimesis and establish a connection to memes. I relate this to my artistic practice, which, like memes, responds to life itself. My artistic work, initially conceived as a sculptural feminist installation, was transformed—through public response, intervention by emergency services, and media coverage—into a digital meme. This transformation raises questions about the nature of memes and their capacity for adaptation and viral dissemination. Additionally, it enables an unconventional form of social critique and information transmission, which, for some, has already become a daily medium or source of news. I am interested in how media can be used to reshape an artwork, where external circumstances and chance contribute to the creation of new meaning. Alongside this, I explore the role of media exposure in the understanding of contemporary art, which is often overlooked in this context.
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