The thesis focuses on the redesign of packaging for natural nutritional products by the brand FeelRooty, emphasizing the development of modern, sustainable, and visually distinctive solutions. The research aimed to explore how a design-driven approach, combined with the selection of appropriate materials, printing technologies, and finishing methods, can create high-quality packaging prototypes that align with aesthetic, functional, and environmental standards.
The experimental part of the project examined the technical feasibility of producing packaging in small batches using materials such as coated paper and vinyl labels, alongside digital printing, cutting, and manual assembly processes. The research included the development of four new designs for stand-up paper pouches with zip locks and one concept for a Surprise Box, considering practical constraints such as material load capacity, dimensional stability, and visual consistency.
The results demonstrated that with available technology and accessible materials, it is possible to develop visually appealing, practical, and functional packaging solutions that may serve either as final products or as prototypes for future production. It was found that thoughtful adaptations, such as reinforcing materials with labels, modifying closure mechanisms, and increasing cutting precision, significantly contributed to the improved usability of the packaging. The assumption that a professional level of execution can be achieved even with limited resources was proved to be valid.
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