The master's thesis explores the impact of artificial intelligence (AI) on television journalism in Slovenia, focusing on the opportunities, risks, and future competencies of journalists in newsrooms of informative programs. The main aim of the research was to examine how AI affects the quality and credibility of journalistic content and which journalistic tasks it can take over without compromising ethical and professional standards. The analysis is based on a combination of internal document reviews from two media houses (RTV Slovenia and Planet TV) and semi-structured interviews with seven journalists and editors. The findings show that the use of artificial intelligence in newsrooms is still limited and primarily employed in routine tasks, such as translations or assisting in research and idea generation. The creation of content itself, however, remains in the domain of humans. Interviewees emphasize the importance of verifying information generated by AI, labeling automated content, addressing responsibility, and ensuring ethical use of these technologies, especially in the context of deepfake manipulations. Key future competencies include digital literacy, critical thinking, and understanding how algorithms work. The future of television journalism does not necessarily imply the replacement of journalists, editors, or hosts by AI, but rather coexistence, where AI supports human work without replacing human creativity, judgment, and ethics.
|