In traditional media news texts are understood as final, unchangeable. The internet, with all its dimensions, enables quick and on the long-term invisible changes to the titles of journalistic articles, which are often used in online media to attract readers and to obtain clicks. In this master's thesis, we analyze the changes in the titles on the front page of the Siol.net portal from the point of view of the functions of titles according to Korošec (1998), we study the journalistic language choices and investigate the objective stylistic factors that influence these changes. A comparative linguistic-stylistic analysis is conducted on 466 titles, 261 archival and their 205 changes on the front page. Titles on the front page mostly have an exclamatory-acquiring function, are predominantly verb-based, often punctuational, longer than in newspapers, since there are almost no spatial restrictions on the internet, and are often click-baiting. Readers are also attracted by technical automatism at the end of the title, which invites them to click because of the photos or video content in the article. The desire for clicks and, consequently, advertisers has become the most important objective stylistic factor in designing headlines on the front page, as high click-through rates for articles mean greater interest from advertisers, who in turn bring money to the medium so that it can operate.
|
