Trajnostno preoblikovanje embalaže za mlečne izdelke in razvoj grafične podobe etiket

Perc, Neža (avtor), Vrabič Brodnjak, Urška (mentor), Papler, Drago (komentor)

Embalaža je v današnjem svetu prisotna povsod in pogosto vpliva na naše odločitve, četudi tega morda ne opazimo. Kot prvi stik med kupcem in izdelkom prenaša ključne informacije o vsebini, izvoru in kakovosti izdelka, v konkurenčnem trgu pa postaja pomemben element, ki izdelek določene blagovne znamke loči od konkurence. Kupci danes upoštevajo ne le funkcionalne lastnosti izdelkov, temveč tudi vrednote, ki jih blagovna znamka izžareva, na primer tradicijo, zaupanje in odgovornost. Uspešna podjetja ustvarjajo prepoznavno identiteto blagovne znamke z embalažo, ki izstopa in je hkrati tudi okolju prijazna. Potrošniki vse bolj cenijo okoljsko odgovornost, podpirajo lokalne pridelovalce in zahtevajo trajnostno pridelavo. Ekološka embalaža tako postaja ključni element, ki ščiti izdelek, hkrati pa izraža tudi odgovornost podjetja do okolja in skupnosti. Poudarjanje trajnostne embalaže in transparentnosti pripomore k večjemu zaupanju potrošnikov ter spodbuja odgovorno ravnanje skozi celoten življenjski cikel izdelka – od pridelave prek pakiranja do porabe. Namen naloge je bil raziskati možnosti preoblikovanja trenutne embalaže mlečnih izdelkov, ki jih Biotehniški center Naklo trži v Trgovini pod Kozolcem, v trajnostno alternativo. V sklopu raziskave smo preučili, kateri materiali so najprimernejši za embalažo teh izdelkov ob upoštevanju funkcionalnih zahtev in zmožnosti Biotehniškega centra Naklo. Poleg tega smo izvedli anketno raziskavo, da bi ugotovili, katere lastnosti embalaže so potrošnikom najpomembnejše ter kako dojemajo trajnostno embalažo in ekološko ozaveščenost. Prav tako smo preučili obstoječe trajnostne rešitve embalaže mlečnih izdelkov na slovenskem trgu ter raziskali, katere rešitve bi lahko vključili v proizvodni proces Biotehniškega centra Naklo. Cilj diplomske naloge je oblikovati okolju prijaznejšo embalažo, ki bo usklajena s trajnostno naravnanostjo Biotehniškega centra Naklo in bo prispevala k zmanjšanju količine odpadkov, ki nastajajo v mlekarski delavnici pri proizvodnji mlečnih izdelkov. Z uvedbo trajnostne embalaže želimo prispevati k okoljski odgovornosti kot tudi osveščati potrošnike o pomenu trajnostne izbire.

• Jezik: Slovenski jezik
• Ključne besede: embalaža, blagovna znamka, spreminjanje embalaže, grafična podoba, trajnost
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2025
• PID: 20.500.12556/RUL-170164
• Datum objave v RUL: 02.07.2025

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Sustainable redesign of dairy packaging and graphic label design development

Izvleček

Packaging is everywhere in today's world and often influences our choices, even if we may not notice it. As the first contact between the customer and the product, packaging conveys key information about the content, origin and quality of the product. In a competitive market, packaging is becoming an important element that differentiates a brand's product from the competition. Today, consumers not only consider the functional attributes of products but also the values that a brand embodies, such as tradition, trust, and responsibility. Successful companies create a distinctive brand identity with packaging that not only stands out but is also environmentally friendly. Consumers increasingly value environmental responsibility, support local producers and demand sustainable production. Eco-friendly packaging is therefore becoming a key element that not only protects the product, but also expresses the company's responsibility towards the environment and the community. Emphasising sustainable packaging and transparency helps to increase consumer confidence and promotes responsible behaviour throughout the product's life cycle - from production, through packaging, to consumption. The aim of this thesis was to explore the possibilities of transforming the current packaging of dairy products sold by the Biotechnical Center Naklo in the Trgovina pod Kozolcem into a sustainable alternative. As part of the research, we examined which materials are most suitable for packaging these products, taking into account the functional requirements and the capabilities of the Biotechnical Center. Additionally, we conducted a survey to determine which packaging features are most important to consumers and how they perceive sustainable packaging and environmental awareness. We also studied existing sustainable packaging solutions for dairy products on the Slovenian market and explored which solutions could be incorporated into the Biotechnical Centre's production process. The goal of the thesis is to design more environmentally friendly packaging that aligns with the sustainability orientation of the Biotechnical Center and contributes to reducing the amount of waste generated in the dairy workshop during the production of dairy products. By introducing sustainable packaging, we aim to contribute to environmental responsibility and raise consumer awareness about the importance of sustainable choices.

• Ključne besede: Packaging, brand, packaging redesign, graphic design, sustainability