The diploma thesis focuses on producing a promotional video for an equestrian center. The main purpose of the video is to creatively present the center's activities and the authentic experience of ranch life to the viewer. The theoretical part of the thesis presents the key elements of the video production, such as recording equipment, lighting and the production stages that form the basis for quality video content.
The experimental part describes the entire process of creating a promotional video. The video production process included conceptual design, script creation, recording equipment selection, recording, editing, and the use of various animation and post-production software tools. The thesis includes a detailed description of the individual production phases and specific challenges that arose during the implementation, along with solutions that enabled the achievement of the set goals.
The result of the practical part of the diploma thesis is a promotional video, approximately one minute long, that emphasizes love for the horses, nature, and an active life on the ranch. The video presents the activities of the equestrian center.
The conclusion summarizes the findings regarding the implementation of the project, analyses the used approaches, and recommends further improvements of production processes in similar projects.
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