This master’s thesis provides insight into the functioning of social media and the relationships between users. It examines Instagram as a platform where privacy, authenticity, and surveillance intersect in the digital environment. It highlights how Instagram shapes users’ perception of privacy and blurs the boundaries between personal and public space. It focuses on influencers’ experiences and the creation and management of their online personas. They frequently shift between being authentic and presenting carefully curated versions of themselves to maintain their relevance. The thesis also explores how Instagram promotes behaviors that can create new forms of everyday social surveillance, reinforcing platform-driven norms. It provides an in-depth exploration of Instagram's usage, drawing on ideas from dystopian literature to contextualize its broader social implications and its role in shaping contemporary digital culture.
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