The purpose of the master's thesis was to design a game for fine arts language learning, intended for children between the ages of nine and twelve. The game was created by experimenting and testing ideas gained through the study of game theories and experiential learning. The work process was not planned in advance, instead I followed the method of play, which puts the process itself before the goal. The work showed the direction of development in six interconnected phases: analysis, concept design, analog pre-testing, digital platform design, digital testing and final prototype design based on test results. In the theoretical part, I first investigated the meaning of play, focusing both on pedagogical views and its connections with learning, as well as on the meaning of play in design. Then I defined what visual language is and what role does visual literacy play in child development and described the main characteristics of games that promote visual literacy using examples of good practice. Based on the findings from the theoretical work, I designed the basic concept of the game, which changed in the following stages according to the results of analog and digital testing. The work led to the final product in the form of a web application prototype, which encourages artistic expression through play, with the aim of acquiring knowledge about fine arts language.
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