Ideologija v veganskih restavracijah: primerjalna analiza restavracij Veganika in Grashka Deli : diplomsko delo

Smole, Anja (avtor), Črnič, Aleš (mentor)

V obdobju zadnjih deset let opažamo porast števila veganov oz. ljudi, ki se prehranjujejo z rastlinsko prehrano. Za namen raziskave, v kateri sem primerjala in analizirala ideologijo dveh ljubljanskih veganskih restavraciji, sem v prvem sklopu najprej kratko opisala, kaj je veganstvo, kakšna je njegova zgodovina in kakšen je koncept tovrstnih restavracij. V drugem, empiričnem sklopu, sem z dvema standardiziranima intervjujema, metodo analize pisnih virov in s prikritim opazovanjem skušala priti do odgovorov na raziskovalni vprašanji. Zanimalo me je, ali so med veganskimi restavracijami opazne razlike glede pomembnosti in vidnosti veganske ideologije in v čem se te kažejo. Ugotovila sem, da v preučevanih primerih določene razlike vendarle obstajajo, ampak niso tako vpadljive, kot sem sprva mislila. Nekatere razlike so vidne v načinu postrežbe, v načrtih za prihodnost, v postavljanju cen, v odnosu do strank in sodelovanju z veganskimi organizacijami. V nasprotju s pričakovanji sta si izbrani restavraciji ideološko in konceptualno med seboj podobni.

• Jezik: Slovenski jezik
• Ključne besede: veganstvo, ideologija, restavracija, razlike
• Vrsta gradiva: Diplomsko delo/naloga
• Tipologija: 2.11 - Diplomsko delo
• Organizacija: FDV - Fakulteta za družbene vede
• Kraj izida: Ljubljana
• Založnik: A. Smole
• Leto izida: 2024
• Št. strani: 1 spletni vir (1 datoteka PDF (54 str.))
• PID: 20.500.12556/RUL-159792
• UDK: 316.7:613.261(043.2)
• COBISS.SI-ID: 203384323
• Datum objave v RUL: 25.07.2024

SMOLE, Anja, 2024, Ideologija v veganskih restavracijah: primerjalna analiza restavracij Veganika in Grashka Deli : diplomsko delo [na spletu]. Diplomsko delo. Ljubljana : A. Smole. [Dostopano 21 april 2025]. Pridobljeno s: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=slv&id=159792

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Ideology in vegan restaurants: a comparative analysis of Veganika and Grashka Deli

Izvleček

In the past decade, we have observed an increase in the number of vegans, or individuals following a plant-based diet. With the object of my research, in which I compared and analysed the ideology of two vegan restaurants in Ljubljana, I first briefly described what veganism is, its history, and the concept of vegan restaurants. In the second, empirical section, through two standardized interviews, a method of written source analysis, and covert observation, I attempted to find answers to the research questions. I was interested in whether there are noticeable differences between vegan restaurants regarding the importance and visibility of vegan ideology and how these differences manifest. I learned that certain differences do exist, but they are not as evident as I initially thought. Some differences are evident in the way service is provided, future plans, pricing strategies, customer relations, and cooperation with vegan organizations. Contrary to expectations, the selected restaurants are ideologically and conceptually similar to each other.

• Ključne besede: veganism, ideology, restaurants, differences