Analiza dejavnikov, ki vplivajo na ceno in kakovost kitar : diplomski projekt

Jereb, Peter (avtor), Oblak, Leon (mentor), Čufar, Katarina (recenzent)

Kupci kitar imajo velikokrat težavo, kako oceniti realno vrednost inštrumenta. Zanimalo nas je, kateri so najpomembnejši dejavniki, ki vplivajo na kakovost in ceno kitar. Z anketo smo ugotovili, da so za kupce najpomembnejši: zvok, les trupa in vratu ter nekoliko manj blagovna znamka. S pomočjo AHP metode smo ugotovili, da je najpomembnejši kriterij pri oceni kitare izdelava samega inštrumenta, na samo ceno pa najbolj vpliva ubiralka kitare.

• Jezik: Slovenski jezik
• Ključne besede: kitara, AHP metoda, nakupno vedenje
• Vrsta gradiva: Delo diplomskega projekta/projektno delo
• Tipologija: 2.11 - Diplomsko delo
• Organizacija: BF - Biotehniška fakulteta
• Kraj izida: Ljubljana
• Založnik: P. Jereb
• Leto izida: 2011
• Št. strani: IX, 48 f., [4] f. pril.
• PID: 20.500.12556/RUL-159179
• UDK: 780.614.131
• COBISS.SI-ID: 1952649
• Datum objave v RUL: 02.07.2024

JEREB, Peter, 2011, Analiza dejavnikov, ki vplivajo na ceno in kakovost kitar : diplomski projekt [na spletu]. Diplomsko delo. Ljubljana : P. Jereb. [Dostopano 3 maj 2025]. Pridobljeno s: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=slv&id=159179

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Analysis of factors affecting the price and quality of guitars : B. Sc. thesis

Izvleček

The guitar buyers are often faced by dilemma on how to assess the real value of an instrument. Therefore, in my research assignment, I have focused on determining the most influential factors with an impact on quality and price of a guitar. Using the poll method we have come to the conclusion that customer opinions place the highest value on guitar sound and on quality of wood, consisting guitar neck and body; brand of a guitar is less important to potential customers. The applied AHP method has pointed out the process of guitar making as the key criteria in assessing the guitar quality; guitar fingerboard dictates the height of the price.

• Ključne besede: guitar, AHP, customer behaviour