Pridobivanje televizijskih pravic za prenose tekem slovenskih reprezentanc: primerjava RTV SLO in Sportkluba : magistrsko delo

Marušič, Blaž (avtor), Pušnik, Maruša (mentor)

'Pridobivanje televizijskih pravic za prenose tekem slovenskih reprezentanc: primerjava RTV SLO in Sportkluba' je magistrska naloga, katere srž je bil ugotoviti, zakaj se nekatere tekme naših reprezentanc in reprezentantov prenašajo na javni televiziji, spet druge ne. Zanimalo me je tudi, kako je možno, da se določene tekme reprezentanc z velikih tekmovanj prenašajo na Sportklubu, kljub temu da nima dovoljšne pokritosti. V teoretskem delu sem se dotaknil pojmov, kot sta komercializacija in globalizacija športa, razdelal sem poslanstvo javne televizije v kontrastu s komercialnimi ter s pomočjo literature predstavil razvoj televizijskih pravic in medijev nasploh. V empiričnem delu sem opravil intervjuje, z analizo katerih sem odgovoril na raziskovalna vprašanja. Ugotovil sem, da je pridobivanje televizijskih pravic zapleten in kompleksen proces, javna televizija je prepuščena trgu, Agencija za komunikacijska omrežja pa ima dostikrat zvezane roke. Naloga je vsekakor dobra podlaga za nadaljevanje raziskovanja področja televizijskih pravic, še posebej pravic za tekme slovenskih reprezentanc.

• Jezik: Slovenski jezik
• Ključne besede: televizijske pravice, Radiotelevizija Slovenija, Sportklub, slovenska reprezentanca
• Vrsta gradiva: Magistrsko delo/naloga
• Tipologija: 2.09 - Magistrsko delo
• Organizacija: FDV - Fakulteta za družbene vede
• Kraj izida: Ljubljana
• Založnik: B. Marušič
• Leto izida: 2024
• Št. strani: 1 spletni vir (1 datoteka PDF (69 str.))
• PID: 20.500.12556/RUL-156277
• UDK: 075.2:796:347.83(043.2)
• COBISS.SI-ID: 195927811
• Datum objave v RUL: 17.05.2024

MARUŠIČ, Blaž, 2024, Pridobivanje televizijskih pravic za prenose tekem slovenskih  reprezentanc: primerjava RTV SLO in Sportkluba : magistrsko delo [na spletu]. Magistrsko delo. Ljubljana : B. Marušič. [Dostopano 21 april 2025]. Pridobljeno s: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=slv&id=156277

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Acquisition of television rights for broadcasts of Slovenian national team matches: a comparison between RTV and Sportklub

Izvleček

'Acquisition of television rights for broadcasts of Slovenian national team matches: a comparison between RTV and Sportklub' is a master thesis, the core of which was to find out why some of the matches of our national teams and players are broadcast on public television, while others are not. I was also interested in how it is possible that certain national team matches from major competitions are broadcast on Sportklub, despite the fact that it does not have sufficient coverage. In the theoretical part, I touched upon concepts such as commercialisation and globalisation of sport, I elaborated on the mission of public television in contrast to commercial ones, and I presented the development of television rights and media in general through literature. In the empirical part, I conducted interviews, the analysis of which answered the research questions. I found that the acquisition of television rights is a complicated and complex process, public television is at the mercy of the market and Agencija za komunikacijska omrežja has its hands tied many times. The assignment is certainly a good basis for further research in the field of television rights, in particular the rights for Slovenian national team matches.

• Ključne besede: TV rights, Radiotelevision Slovenia, Sportklub, Slovenian national team