Oblikovanje podobe projekta Imaf in promocijskega materiala

Žibert, Tina (avtor), Starešinič, Marica (mentor)

V diplomskem delu je predstavljen celoten postopek izdelave in oblikovanja celostne grafične podobe (CGP) fotografskega projekta Mednarodne intenzivne šole avtorske fotografije ali IMAF in promocijskega materiala. Izdelan je bil promocijski material, ki predstavi potek dogodka in prikazali rezultate dela udeležencev projekta. Oblikovali smo tudi tudi promocijski material zavoda, ki organizira projekt, predstavili njihovo vizijo ter dosedanje projekte in njihove dejavnosti. Poudarek je bil na oblikovanju celostne grafične podobe fotografskega projekta IMAF, ki najbolj predstavlja njegove vrednote in cilje. Za oblikovanje smo uporabili programsko opremo Adobe. Uporabili smo programa Illustrator in InDesign za oblikovanje ter Photoshop za urejanje fotografij, uporabljenih v promocijskem materialu, ter izdelavo modelov. Na spletnem portalu 1ka smo izdelali anketo, kjer nas je zanimalo mnenje anketirancev o oblikovani celostni grafični podobi. Uspešno smo oblikovali podobo projekta IMAF in promocijskega materiala. Ocenjujemo, da CGP dobro predstavlja dogodek, dodelati moramo samo barvno paleto projekta. Oblikovan promocijski material za projekt sestavljajo plakat, letak, zgibanka, brošura in razglednice. Ker projekt še ni bil izveden, manjkajo nekatere informacije. V brošuri bodo zbrane vse fotografije z razstave, razglednice bodo služile nadaljnji promociji projekta in tudi zavoda. Za zmanjšanje stroškov tiska vseh tiskovin se lahko pretvorijo v digitalno obliko za namen oglaševanja na družbenih omrežjih kot sta Instagram in Facebook.

• Jezik: Slovenski jezik
• Ključne besede: celostna grafična podoba, oglaševanje, podoba projekta, promocijske tiskovine, tipografija, zaščitni znak
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2024
• PID: 20.500.12556/RUL-155859
• Datum objave v RUL: 23.04.2024

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Designing visual image of Imaf project and promotional material

Izvleček

In the thesis, the entire process of creating and designing the corporate identity of the photography project of the International Masterclass of Fine Art Photography or IMAF and promotional material is presented. The promotional material was created to present the course of the event and we will show the results of the work of the project participants will be designed, as well as the promotional material of the institute that organizes the project, and the institute's vision, current projects and activities. The emphasis is on the design of the corporate identity of the IMAF photography project, which best represents its values and goals. We used Adobe Creative suite software for the design, Illustrator and Indesign for designing and Adobe Photoshop for editing the photos used in the promotional material and creating mockups. We created a survey on the 1ka website, where we were interested in the opinion of the respondents about the corporate identity created. We successfully designed the identity of the IMAF project and promotional materials. We estimate that the corporate identity represents the project well, we just need to refine the color palette of the project. We designed the following promotional material for the project: a poster, flyer, brochure, trifold brochure and postcards. Since the project has not yet been implemented, certain information is missing. The brochure will contain all the photos from the exhibition, while the postcards will serve to further promote the project and the institute. To reduce printing costs, some materials can be converted into digital format for the purpose of advertising via social networks such as Instagram and Facebook.

• Ključne besede: corporate identity, advertising, project identity, promotional material, typography, logotype