Prenova celostne grafične podobe turističnega društva Suha krajina

Pršina, Eva (avtor), Pušnik, Nace (mentor)

Prikazan je razvoj celostne grafične podobe Turističnega društva Suha krajina. Diplomska naloga zajema teorijo opredelitve in definicijo pojma celostna grafična podoba z omembo referenčnega trikotnika. V diplomskem delu je bilo preučeno društvo, njegova zgodovina in dosedanja celostna grafična podoba. Na podlagi raziskave je bilo ugotovljeno, da je društvo potrebovalo prenovo celostne grafične podobe, ki je izdelana s pomočjo programske opreme Adobe Ilustrator in Adobe InDesign. Nanizane so ugotovitve o vizualnih elementih celostne grafične podobe, ki vplivajo na organizacijo. Prenovljeni elementi, kot so simbol in logotip, barve ter tipografska podoba organizacije, so predstavljeni s pomočjo tabel in dejanskih rešitev. Ugotovitve so pokazale, da se s prenovo celostne grafične podobe društva poveča njegova prepoznavnost in nadgradi razvoj turizma v njegovi okolici. Uporabljena pisava v prenovljeni podobi je Roboto, sicer privzeta pisava sistema Android ter drugih Googlovih storitev že od leta 2013. Uporabniku je pisava bolj domača in posledično lažje zapomnljiva. Prenovljena je tudi barvna shema. Le-ta zajema primarni barvi (modro in zeleno) ter sekundarno barvo (črno). Izbrane barve predstavljajo umirjenost, razmišljanje, naravo, zaupanje in modrost. Poleg izbire pisave in barvne sheme celostna grafična podoba zajema vizitko, dopisni list, kuverti, podpis pri elektronski pošti in druge aplikacije (kapa, spiralni blok, vrečki in kemična svinčnika). Končni izdelek je bil dokončan in predstavljen vodilnim v društvu ter bo z letom 2024 prešel v uporabo.

• Jezik: Slovenski jezik
• Ključne besede: celostna grafična podoba, logotip, oblikovanje, prenova celostne grafične podobe, slogan
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2023
• PID: 20.500.12556/RUL-149289
• Datum objave v RUL: 06.09.2023

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Corporate identity redesign of tourist association Suha krajina

Izvleček

The development and evolution of corporate identity of Suha Krajina Tourist Association is presented. The thesis includes the theory behind the concept of the corporate identity and its definition with the use of the reference triangle. In the thesis the association, its history and the current corporate identity were studied. Based on the research it was determined that the association needs a renewal of the corporate identity. The reworked corporate identity was created using Adobe Illustrator and Adobe InDesign software. Further on, the findings on the visual elements of the corporate identity that affect the association were listed. Reworked elements such as symbol, logo, colors, and typographic image of the organization were presented with tables and actual examples. The findings showed that the rework of the corporate identity of the association can increase its visibility and boost the development of tourism in its area. The font used in reworked corporate identity is Roboto, which is the default font for Android system and other Google services since 2013. User is familiar with the font so he consequently remembers it easier. The color scheme is also renovated. Scheme contains of two primary colors (blue and green) and secondary color (black). Used colors represent calmness, thinking, nature, trust and wisdom. Beside chosing font and color scheme, the corporate identity contains of business card, mailing list, envelopes, email signature and other elements (cap, spiral notebook, bags and pens). The redesigned corporate identity has been completed and presented to the leadership of the association and will replace the old one in 2024.

• Ključne besede: corporate identity, logo, design, corporate identity redesign, slogan