Privacy concerns and self-efficacy in e-commerce : testing an extended APCO model in a prototypical EU country

Bartol, Jošt (avtor), Vehovar, Vasja (avtor), Bošnjak, Michael (avtor), Petrovčič, Andraž (avtor)

Privacy concerns are an important factor in internet users’ decisions to participate in e-commerce, defined here as the use of the internet by individuals to purchase goods or services. While various studies have examined how privacy concerns and e-commerce participation are influenced by online shopping self-efficacy, personality traits, or demographic characteristics, these aspects have rarely been examined together in one single explanatory model. Therefore, this paper proposes an integrated model of e-commerce participation based on the APCO model (Antecedents, Privacy Concerns, Outcomes; Smith et al., 2011) in which internet users’ personality traits and demographic characteristics influence their privacy concerns and online shopping self-efficacy, which in turn affect e-commerce participation. The model was tested on a sample of internet users (n = 3,736) in Slovenia, a prototypical EU country in terms of internet use and online shopping. The results from path analysis showed that individuals with greater privacy concerns were less likely to participate in e-commerce, while those with higher online shopping self-efficacy were more likely to do so. Online shopping self-efficacy also reduced privacy concerns and mediated the effect of demographic characteristics on privacy concerns and e-commerce participation. Therefore, a viable strategy to increase e-commerce participation is to increase internet users’ self-efficacy. Moreover, users with different personalities seem to have different coping strategies related to privacy concerns and online shopping self-efficacy. Overall, this study highlights the importance of online shopping self-efficacy for comprehensively analyzing the antecedents and outcomes of privacy concerns in e-commerce.

• Jezik: Angleški jezik
• Ključne besede: Big Five personality traits, privacy concerns, path analysis, self-efficacy, survey, e-commerce
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: FDV - Fakulteta za družbene vede ; FF - Filozofska fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2023
• Št. strani: 11 str.
• Številčenje: Vol. 60, art. 101289
• PID: 20.500.12556/RUL-147375
• UDK: 342.721:004.738.5:339.162.3(497.4)
• ISSN pri članku: 1567-4223
• DOI: 10.1016/j.elerap.2023.101289
• COBISS.SI-ID: 157488643
• Datum objave v RUL: 03.07.2023

Gradivo je del revije

• Naslov: Electronic commerce research and applications
• Založnik: Elsevier
• ISSN: 1567-4223
• COBISS.SI-ID: 512362777

Licence

• Licenca: CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by/4.0/deed.sl
• Opis: To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: elektronsko poslovanje, spletno nakupovanje, zasebnost, Slovenija