The following masters' thesis attempted to answer the question, whether some gender norms that we place upon the masculine role in our society are especially strongly associated with consuming meat and predict the frequency of eating it. We measured conformity to traditional masculine norms with the translated Conformity to masculine norms inventory (CMNI-30, Levant et al., 2020). Our results confirm the strong association between male gender and the frequency of eating meat, as male participants reported much more frequent weekly meat consumption than women. It was also much less likely that their food consumption pattern could be described as pescatarian (eats fish, but not other meat) or vegetarian (does not eat any meat, including fish). Out of the specific gender norms, only the norm of maintaining a heterosexual presentation turned out to be an important predictor. The participants who scored higher on this scale had a much lower likelihood of being non- meat eaters, but the score didn't impact the frequency of consumption among those who regularly eat meat. This study has tried to bring some clarity to the complicated relationship between masculinity and meat eating and revealed new areas of potential research in the field of motivations for choosing to consume meat or not.
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