Governing by slogans

Sardoč, Mitja (avtor), Prebilič, Vladimir (avtor)

Throughout recorded history, slogans have been an important part of our public life. From political rhetoric and propaganda, to social movements and awareness-raising campaigns, their usage has overcome historical periods, cultural barriers, ethnic affiliation, political systems, party allegiance or personal taste. Arguably more than any other linguistic ‘device’, slogans deliver a clearly recognizable message with as little complexity as possible. Nevertheless, despite their rhetorical ‘economy’, the narratives provided by slogans have also been associated with a simplified or even reductionist portrayal of otherwise complex or controversial phenomena. This article aims to address a range of previously neglected aspects associated with slogans and governmentality. The introductory part provides a genealogy of discussions over slogans and the main shortcomings the use of slogans has been associated with. The central part takes a closer look at zero tolerance, a flagship policy associated with the neoliberal logic of governance. The concluding part of this article outlines the subversive character associated with the mechanism of sloganization.

• Jezik: Angleški jezik
• Ključne besede: slogans, public policy, governmentality, neoliberalism, sloganization, moral enterpreneurship, zero tolerance
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: FDV - Fakulteta za družbene vede
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2023
• Št. strani: Str. 765–775
• Številčenje: Vol. 21, iss. 7
• PID: 20.500.12556/RUL-143636
• UDK: 35:32
• ISSN pri članku: 1478-2103
• DOI: 10.1177/14782103221136186
• COBISS.SI-ID: 128349699
• Datum objave v RUL: 04.01.2023

Gradivo je del revije

• Naslov: Policy futures in education
• Založnik: SAGE
• ISSN: 1478-2103
• COBISS.SI-ID: 523346201

Licence

• Licenca: CC BY-NC 4.0, Creative Commons Priznanje avtorstva-Nekomercialno 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by-nc/4.0/deed.sl
• Opis: Licenca Creative Commons, ki prepoveduje komercialno uporabo, vendar uporabniki ne rabijo upravljati materialnih avtorskih pravic na izpeljanih delih z enako licenco.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: slogani, javna politika, vladanje, neoliberalizem, sloganizacija, moralno podjetništvo, ničelna strpnost, gesla, politika in vladanje