The concept of social responsibility is not clearly defined, the authors have given many different
definitions, which differ from each other, but nevertheless cover the common areas with which
social responsibility deals. They were divided into three main dimensions; into the
environmental, social and economic dimensions. Social responsibility communication
strategies were also divided into three categories: stakeholder information strategy, stakeholder
response strategy and stakeholder involvement strategy. Communicating social responsibility
can be taken as one of the key competitive advantages, the goal of which is to establish long term relationships with stakeholders, but which manifests itself in different ways, namely:
monitoring and involvement on social networks (participating in posts; commenting, sharing,
liking, tagging ), the support of the company, which is manifested in the purchase of their
products or services, by investing in the company, by spreading positive stories about the
company, by being interested in employment in the company... I will be interested in how the
company Lidl communicates its social responsibility on the social network Facebook and what
is the involvement of followers within socially responsible dimensions and their subcategories.
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