In this diploma seminar, I focused on digital learning materials in primary school. I chose the Mladinska knjiga publishing house as an example and analysed in their digital learning materials and promotion on social networks. In the first part, I defined digital learning materials. Next, I researched when they started working on digital learning materials, listed them, described them, and looked to see if they encountered any problems in their creation. Mladinska knjiga has three websites where both students and teachers can find digital learning content and learning aids, Učimse.com, Učimte.com, and iucbenikimk.si. Students can find tasks and learning aids to improve their knowledge on Učimse.com. The Učimte.com website is intended for teachers making it easier to find tools they can use when preparing for lessons, and iucbenikimk.si contains digitized versions of printed textbooks, along with additional assignments. In the research part of the dissertation, I followed the posts made by Mladinska knjiga during April and May on the following social networks: Instagram, Twitter, and Facebook. On Facebook, I also joined a Facebook group for teachers, which is primarily dedicated to posting about teaching materials and school. I found that Mladinska knjiga most frequently posts the publishing dates of new books, information about events, etc., on Twitter and Instagram. Meanwhile, on Facebook, they usually post about new learning materials and learning aids.
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