Within the communicative approach to foreign language teaching, the main objective is to communicate effectively in a foreign language in a real situation, which can be achieved through the development of general and communicative language competences divided into linguistic, sociolinguistic and pragmatic competences. In the light of globalisation and increasing contacts between members of different cultures, the intercultural competence is becoming crucial as well. Although poorly developed pragmatic and intercultural competences can lead to misunderstandings which are often much more difficult to correct than linguistic errors, there is still a strong emphasis on linguistic competence in practice and when it comes to preparing teaching materials. In recent years, more and more authors have been researching the development of pragmatic and intercultural competences, but it is necessary to keep insisting on their systematic introduction into teaching at all levels. This master's thesis seeks to highlight the possibilities and potential difficulties of integrating pragmatic and intercultural content into the teaching of Spanish and French as foreign languages, with a focus on the use of authentic audiovisual advertisements which offer significant advantages and allow for various competences to be developed. In the empirical part we present proposals for teaching materials focused on developing pragmatic and intercultural competences through the use of authentic materials, more specifically, audiovisual advertisements in Spanish and French. By virtue of their characteristics presented in the theoretical part, such materials can serve as a good starting point for developing all competences and provide insight into the target language and culture.
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