The master's thesis covers the field of transforming corporate identity of the cultural and artistic association Sovodenj and the preparation of a collection of articles on the occasion of the 15-year operation of the Neč bat teater section. In the theoretical part, we investigated the significance of the corporate graphic identity and its elements. We continued with summaries of what corporate identity renewal is, how we tackle it, and what it means in reality. We have described in more detail how to start redesigning the logo and realizing the entire visual renovation. We presented the PDF format and its history, which is used today as a standard for viewing and printing material. We continued with the presentation of the association, to which we redesigned the graphic identity and created an anthology of plays. The theoretical part was concluded with the presentation and analysis of two proceedings of similar institutions. In the practical part, we prepared an overview of the state of the existing graphic identity of the association, stating the reasons and goals of the transformation. We prepared a survey for members that helped us transform the image. After the analysis, we prepared several versions of the new logo and conducted a survey again. In the survey, the members chose a logo, which we later analyzed and prepared other means of communication from the building blocks. In the last part, we presented the design process of preparing the collection booklet with the elements of a new graphic image. We described the process of designing the cover and typical pages and how we prepared and processed the inserted photos. Finally, we presented the format in which the proceedings will be kept and the website where it will be published.
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