The article deals with the phenomenon of Instapoetry, which is characterised by brevity and simplicity and centred around an accompanying visual image. Ten Slovene authors of Instapoetry were analysed, and they also answered a lengthy questionnaire about their attitude towards poetry and Instagram. Analysis shows several traits of Instapoetry: the theme of love, the absence of motifs and rhetorical figures, minimalism, usage of lowercase letters, and the message being conveyed in a word which is written in italics.
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