In my diploma thesis I am addressing the topic of the development of make-up, trends and beauty standards of Western culture in the 20th century and exploring the influence of the media on the representation of women.
In the theoretical part of the thesis I am dealing with the development and revival of standards and trends that have established themselves in the field of makeup and beauty industry – I am focusing on makeup, the emergence of beauty ideals, trends that were once relevant, how they have changed and developed and what impact external events had on them in combination with media.
In the practical part, based on the researched history and the development of makeup, I designed the typical characteristics of individual periods of the 20th century and formed them into a whole. I photographed digitally, in the form of bust portraits on a neutral, studio background and adapted the style of each photography according to the chosen period. I opted for self-portraits and working on myself – I was interested in the extent to which I could change the same face and include it in completely different periods so that it would still work convincingly and authentically and at the same time, I researched how I can identify with different trends and thus transfer the issue of personal identity to the practical part of the thesis.
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