Oblikovanje in grafična priprava izbranih elementov celostne grafične podobe podjetja Termo Shop d. o. o.

Medved, Neja Maruša (avtor), Urbas, Raša (mentor)

V magistrskem delu so bili poenoteni in vizualno usklajeni izbrani elementi celostne grafične podobe (krajše CGP) podjetja Termo Shop d. o. o., ki se ukvarja z razvojem, s proizvodnjo, prodajo in z montažo energijsko varčnih toplotnih črpalk ter klimatskih naprav, sončnih elektrarn, talnega gretja in prezračevanja z rekuperacijo že od leta 1992. V teoretičnem delu je opisana CGP, razložen pa je tudi pomen simbolov in barv. Definirano je dojemanje barv in barvne kombinacije, predstavljene so tehnologije procesov od grafičnega oblikovanja in grafične priprave do tiska. Nadalje je vključena tudi predstavitev programske opreme, pravilne priprave datotek in tehnik tiska. V eksperimentalnem delu je predstavljeno podjetje Termo Shop d. o. o., njegova zgodovina, poslanstvo, želena identiteta, cilji in energetska neodvisnost. Na podlagi ugotovljenega sta bila nato, na željo vodstva podjetja, izvedena prenova in poenotenje obstoječe CGP. Najprej je bila opravljena analiza trenutnega stanja in na podlagi ugotovitev, skupaj z željami vodstva podjetja, vizualno poenotena CGP za prihodnjo uporabo v najrazličnejših medijih. Izdelani so bili novi pravilniki CGP za izdelavo nalepk izdelkov in embalaže, polepitev službenih avtomobilov ter tisk in strojno vezenje službenih oblačil. Oblikovana in grafično pripravljena je bila polepitev notranjih in zunanjih vrat, ki vodijo v manjše skladišče ter delavnico, na sedežu podjetja v Šempetru v Savinjski dolini. Oblikovani so bili tudi piktogrami za prikaz celovitega trajnostnega kroga, ki je poslovni model podjetja. Oblikovanje je potekalo v programih Adobe Photoshop in Adobe Illustrator. V rezultatih je predstavljena analiza trenutnega stanja ter določitev novih pravil in končni izgled izbranih elementov, ki so bili urejeni v sklopu magistrskega dela.

• Jezik: Slovenski jezik
• Ključne besede: celostna grafična podoba, grafična priprava, grafično oblikovanje, Termo Shop, TermoPlus
• Vrsta gradiva: Magistrsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2021
• PID: 20.500.12556/RUL-129703
• Datum objave v RUL: 07.09.2021

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Design and graphic prepress of selected elements of corporate identity for Termo Shop d. o. o.

Izvleček

In this master’s thesis, selected elements of the corporate identity (short CI) of the company Termo Shop d. o. o. were unified and visually harmonized. The company has been operating in the field of development, production, sale and installation of energy-saving heat pumps and air conditioners, solar power plants, underfloor heating and ventilation with recuperation since 1992. The theoretical part describes the CI and explains the meaning of symbols and colors. The perception of colors and color combinations is defined and process techniques from graphic design to graphic prepress and printing are presented. Graphic design software, proper file preparation and printing techniques are also introduced. The experimental part presents the company Termo Shop d. o. o., its history, mission, vision, goals and energy independence. Based on the findings, the existing CI of various graphic elements was renovated and unified at the request of the company management. First, an analysis of the current state was carried out and, based on the findings, together with the wishes of the management, the CI was visually unified for future use in various media. New CI rules were designed for the production of labels for products and packaging, the labeling of company cars and the printing and machine embroidery of work clothing. Labels were also designed for the interior and exterior doors to a small warehouse and workshop at the company’s headquarters in Šempeter (Savinja valley). Pictograms were also designed to represent the entire sustainability cycle, which is the company’s business model. The graphic design was carried out in Adobe Photoshop and Adobe Illustrator. The results represent an analysis of the current state and the set of rules, as well as the final appearance of the selected elements updated and unified.

• Ključne besede: corporate identity, graphic prepress, graphic design, Termo Shop, TermoPlus