In diploma thesis, promotional products were made for a user of social media TikTok. This included designing the logo and graphics for the printing process. Printing was performed using two techniques: direct digital and indirect transfer printing. Packaging for the final products was made. In the theoretical part, the field of promotional products is researched: origin, development and today’s market. The origin and operation of social networks and in more detail, the social network TikTok is explained. In the experimental part, the logo and graphics for printing were created with the program Adobe Illustrator. The print was performed on short-sleeved T-shirts; white, light blue and black, a light blue sweater and a black protective mask. Electrophotographic technique was used to print on transfer paper. Printing on the materials was then carried out using a heat press. Digital printing was performed using the technique of direct digital printing on textiles. Printing has been successful on all colors and materials, using digital technology. Results showed that transfer printing was unsuccessful on black textile material (T-shirt and protective mask) and successful on blue and white textile material. Final products fit the packaging, which was made and assembled without problems.
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