Prenova in primerjava prenovljene grafične podobe znamke Mojčina nega z izvirno grafično podobo

Gulin, Nina (avtor), Pušnik, Nace (mentor)

Magistrsko delo govori o posodobitvi celostne grafične podobe (krajše CGP; angl. Corporate Identity) podjetja Mojčina nega, ki se ukvarja z izdelavo naravne kozmetike. Glavni namen magistrskega dela je bil posodobiti CGP in jo primerjati z obstoječo. Na podlagi raziskave smo želeli ugotoviti, ali je bila posodobitev CGP uspešna, ali bo dobro predstavljala podjetje in ali mu bo omogočila večjo prepoznavnost, hkrati pa tudi večjo prodajo izdelkov. Rezultate smo pridobili s pomočjo spletne ankete, ki smo jih nato analizirali. Poleg tega je bil namen tudi izpopolniti CGP z novimi, dodanimi grafičnimi elementi, ki so prejšnji podobi manjkali. Celoten proces je bil podkrepljen z ustreznim teoretičnim znanjem in podrobno primerjavo med obstoječo in novo celostno grafično podobo. Za učinkovito posodobitev celostne grafične podobe je bilo potrebno v zakup vzeti vse korake, ki jih ta proces zajema, da smo prišli do želenega končnega rezultata. Sem najprej sodi poznavanje teorije o grafičnem oblikovanju, ki nam je dalo ustrezno podlago za izvedbo posodobitve podobe. Z upoštevanjem pravil, ki jih narekujeta teorija barv in pisav, smo začeli s preoblikovanjem obstoječih grafičnih elementov. Pri preoblikovanju smo upoštevali tudi pravila oglaševanja, saj ta veliko pripomorejo k uspešnosti znamke in večji prodaji izdelkov. Posodobljeni CGP smo poleg obstoječih dodali tudi nove, dodatne grafične elemente, ki so ji prej manjkali. Tako obstoječe kot tudi nove grafične elemente smo ustrezno prilagodili za tisk in za spletno uporabo. Nazadnje smo izvedli analizo, s pomočjo katere smo dodobra spoznali znamko Mojčina nega in njeno sporočilnost, ter ugotavljali, ali je posodobitev zadostila zastavljenim ciljem.

• Jezik: Slovenski jezik
• Ključne besede: celostna grafična podoba, kozmetika, logotip, oglaševanje, prenova
• Vrsta gradiva: Magistrsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2021
• PID: 20.500.12556/RUL-125424
• Datum objave v RUL: 16.03.2021

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Renovation and comparison of the updated corporate identity of brand Mojčina nega with original corporate identity

Izvleček

This master's thesis is about updating company’s Mojčina nega corporate identity (short CI), a company that makes natural cosmetics. The main purpose of the master's thesis job was to update the CI and compare it with the existing one. Based on the research, we wanted to determine whether the updated CI was successful and would represent the company well and enable it to be more recognizable, as well as show greater sales of products. The results were obtained through an online survey, which we then analyzed. In addition, the aim was also to improve the CI with new, added graphic elements that were missing from the previous one. The whole process was supported by theoretical knowledge and a detailed comparison between the existing and the new CI. In order to effectively update the CI, it was necessary to take all the steps that this process involves in order to get the desired result. This includes theory about graphic design, which gave us the appropriate basis for carrying out the CI update. By following the rules dictated by the theory of colors and fonts, we started to update the existing graphic elements. We also considered the rules of advertising, as they make a big difference to the brand's performance and in increasing product sales. In addition to the existing CI elements, we have also added new, additional graphic elements that were previously missing. Both existing and new graphic elements have been adapted for both printing and web use. Finally, we carried out an analysis to get to know the brand Mojčina nega and its message, and to determine whether the update met the goals that we set.

• Ključne besede: advertising, corporate identity, cosmetics, logo, rebranding